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Has your Pinterest account been collecting cobwebs for some time? 

Don’t be scared to answer yes; we all have that one social media platform that we shamefully leave in the background. 

But if you’re thinking of cleaning up your Pinterest account, just know that it’s not that hard of a task, as long as you know what you’re doing. 

I’ve seen many of my clients get frustrated and give up when trying to give some TLC to their Pinterest account because they don’t know what works and what doesn’t for them, which is why I come in. 

But today, instead of me taking over your account and giving it the Spring clean it needs, I’m going to teach you how to be your own Marie Kondo within a few simple steps so your Pinterest will be ready to go before the Spring approaches. 

1. Convert to a Business Account

First, you need to have is a business account if you don’t already have one.

There’s a BIG difference in both personal and business. A business account allows you to see what’s trending on Pinterest and insight into your audience. It also has an Ad manager section and its own Pinterest analytics. 

Plus, you can gain access to idea pins and new upcoming features only a business Pinterest account has exclusive access to. 

But if you do have a personal account already on Pinterest, I suggest you keep that account and create a separate one for your business. 

2. Your Pinterest Title 

One thing you should make sure is correct is your title. It’s the first thing anyone who visits your profile will see. 

You want to make sure that your title includes these three things:

1. Your business names

2. What you do

3. Who you serve
   

For example, mine is “The Wallflower Creative | Marketing Tips for Creative Businesses”.

Hot Tip:

If you offer any Pinterest services like me, you can’t, put Pinterest in your title, as Pinterest has said from now on, it’s copyright. 

3. Update Your Bio

This is one of the most important places to put Pinterest keywords into, so you want to add anywhere between 3-5 keywords here. This will make your account more searchable. 

If you wish to add emojis, then that’s entirely up to you. I choose not to because I prefer it but adding one or two won’t affect anything. 

However, I recommend that you add any link for your lead magnet, online courses or products as it’s a great way of getting pinners to sign up to your email list or buy from you. 

To learn more about Pinterest SEO and where all Pinterest keywords go, check out my Pinterest strategy guide below.

4.Profile Picture 

If you’re using a selfie picture you took 100 years ago; then you need to get rid of it whether you look hot or not (which you most likely do). 

Remember, this is a business account, so you want to use your brand logo or a professional picture of yourself. 

I usually recommend a picture of yourself as the Pinner who visits your profile will find you more trustworthy as they can put a face to the brand. 

I only recommend using a brand logo when you’re less of a personal brand, especially if you’re an e-commerce business. 

The best size for a profile picture is 165px x 165px. I use Canva to edit mine amongst my Pinterest pins and my clients. Check them out here and see what you think; it’s free to use, by the way ;). 

You can learn more about Pinterest pin sizes and pin design on my blog post - How to create viral pins. 

5. Clean up your boards 

The most important part of cleaning up your Pinterest is your boards. 

I’ve seen my fair share of accounts that I’ve helped give a Pinterest makeover to, and a lot of them had many random boards that didn’t suit their audience. 

Even if there’s a board you’ve created that you like, let’s say it’s about cats. Unfortunately, this board most likely won’t help anything grow on your account as your audience isn’t interested in it. 

To check if your boards are worthy of staying or going, I usually go to “Pinterest Analytics” and look at the boards with the minor engagement from there. After that, I typically archive them. But if you like the board for yourself, you can always make it a secret board that only you can see. 

To find topics your audience is interested in, I suggest using the “Audience Insight” feature, which will help you determine what your audience really wants to see.

But don’t forget the main topics you want to be pinning about is anything that revolves around your niche.

Now that you know these steps…

You’ve got to become your own Marie Kondo and get to cleaning! 

Cleaning up your Pinterest annually is essential because the algorithm constantly changes, and Pinners get bored with the same old look. So before Spring comes and with Q2 around the corner, let’s get your Pinterest looking the best it can be. 

To help, I’ve even created a checklist for you so you can tick off one-by-one each step you’ve learnt today, and there are a few more in the checklist that I haven’t mentioned here. 

Check it out here:

Don’t forget to share me with your friends!