3 Ways You Can Show Support to Black-owned Businesses on Pinterest
In honour of black history month in the U.S., I felt I should share some ideas on how you can get involved in black history this month and the many months beyond.
Pinterest is packed with an abundance of big and small businesses, a portion of them owned by POC.
But one thing I have noticed myself, being a Pinterest manager/strategist, is the lack of diversity I see on many Pinterest profiles, and I think it’s about time that changes.
So today, I’m sharing 3 simple ways any business owner can use to show support for black-owned businesses on Pinterest - whether you’re a POC or not. Plus some resources that you may find helpful.
1. stock photos
There are many stock photos out there, but, personally, I find it hard to find stock photos that show many black business owners being girl bosses, entrepreneurs, creatives and such.
It’s even harder to find those stock photos used for pins. But now’s the time for that to start switching up.
Now, I’m not saying that you have to use stock photo’s full of black business owners 24/7 (even though we would love that, lol). But it would be good for you to show your Pinterest audience that you’re an inclusive brand and that your business is open to black business owners and POC as a whole.
If you’re willing to make some changes to your stock photos, here are some stock photo websites that I love to use that include black business owners:
Check out my other blog post - 7 websites with the perfect stock images for your pins (that aren’t overused) to find out the best stock photo websites to use for your Pinterest pins.
2. Support black-owned business
The second way you can support black-owned businesses is by following them.
Clicking the following button doesn’t take much, just a simple tap, but that tap can mean a lot to anyone, like yourself, who’s trying to grow their business on any social media marketing platform.
Like I said earlier, Pinterest is full of businesses, especially black-owned businesses. That’s why I have gone out of my way to construct a list with a handful of black-owned businesses that you do not want to miss out on:
To find more black-owned businesses, check out other black content creators following or even going into group boards and looking at the business owners there.
3. Share black content creator’s work
But please keep in mind that following black-owned businesses isn’t enough; sharing content is.
This is the biggest and best way you can show support. Re-pinning content is a part of any Pinterest strategy.
So why not try re-pinning content from black business owners you follow, who share their work in group boards and Tailwind communities or even black business owners you don’t follow but happen to see their work on your home feed.
Sharing content is what Pinterest does best, so try to make sure the content you’re sharing with your audience isn’t limited but is equal and diverse.
Plus, doing this will possibly get your own content re-pinned by them too. So it’s a win-win all around!
Now what…
Now that you’ve learnt these 3 effective ways to help you make a change, it’s time to apply them to your own Pinterest.
Be open, be inclusive, be diverse and show that your Pinterest and business are places for black business owners to feel comfortable.
But also, don’t restrict yourself to only applying these tips to February; make it all year round! However, keep in mind that it’s not only black-owned businesses that you need your support but also many other POC-owned businesses.
So let’s go and diversify that Pinterest of yours!