3 Ways Designers Can Show Off Their Design Portfolio on Pinterest

I see you’re using Pinterest to hunt for new clients or at least your thinking about using Pinterest to find new potential clients. But it seems like it will be a big and long-winding task, right? It can even be a little bit discouraging at times, trying to come up with strategies to gain clients but ultimately failing. 

But here at The Wallflower Creative failing is a good thing. It means you have room to improve and another chance to correct the mistakes you made before. 

As a Designer, Pinterest is literally the perfect playing field for you. All you need to do learn is a few simple strategies first. 

Now I’m not saying you have to be the Beth Harmon of Pinterest. Still, there are a few ways that any talented designer like yourself could use to win over potential clients, and that’s with your portfolio. 

In today’s blog post, I will teach you three unique ways to strategically use your design portfolio on Pinterest to earn new clients and get that business income increased. 

1. Show Your Portfolio Off in More Than Just One Board

Typically, designers on Pinterest tend to create one board for their portfolio and call it a day. But that's not going to be you. 

Instead, what you're going to do is create such a thing called "Board Sections". What are they, you ask? Think of them like this; they're a board within another board. 

You'll usually find board sections inside a Pinterest board at the very top with its own pins and title. This is where you want to be adding your portfolio pins. Not to just one board. 

Board sections don't seem like much, but they actually do a lot. Say, for instance, a Pinner may not follow you, but they're looking up brand design on the Pinterest search engine, & low and behold, they see your brand design board. At the top of that board is your board section, which has all your branding portfolio pins.

They can now see your portfolio straight away, without even clicking through to your Pinterest profile! 

This is what you need to be doing with any design boards you have. Board sections will let potential clients have more chances to see your work quicker.  

2. Be Collaborative 

One unique way of showing off your portfolio for potential clients to see is to do a collaborative board, aka "Groupboard", with the client you work or worked with. 

Not only is this great to share ideas for your project with your clients, but it's also great for potential clients to see your vision. So don't be afraid to make it a vision board/portfolio for yourself. 

Plus, it's great exposure for the client you work with, so it's a win, win all around. 

When creating a joint group board, remember to add Pinterest keywords to both your pin descriptions and board descriptions. 

Why is that? Clients will most likely find you through the Pinterest search engine. So you want to be using the right keywords for when they're looking for a graphic designer, brand designer, web designer etc. They'll have more chance of finding your pins or group board when you apply the right Pinterest keywords.

If you struggle to find Pinterest keywords or have no clue about Pinterest SEO, don't worry, girl, because I got you! Download my FREE Pinterest SEO survival guide below that'll make you a Pinterest SEO pro in no time. 

3. Share your work with the world 

Pinterest has two huge communities that you can share your work with, one being Pinterest group-boards and the second being Tailwind Communities. 

If you don't know much about either, then don't worry because I'm about to break it down for you. 

Pinterest group boards are boards on Pinterest where business owners join together and share each other's work. So they can pin your work on their boards on their Pinterest and share your work with their followers & vice versa.  

It's a really fantastic way of building brand awareness and making connections with other business owners in your niche. 

Many group boards are based on all sorts of topics, and luckily design is a big one. So you'll find TONS of design group boards to join, and you might even find some of your business buddies are in those groups.

To find Pinterest group boards, find your favourite designers on Pinterest and check out what group boards they're in by scrolling through their profiles. You'll easily spot group boards as they have multiple-person icons on the side of the board. 

Tailwind Communities 

As for Tailwind communities, they’re pretty much the same thing as Pinterest group boards. Except they’re on a scheduling tool website called Tailwind, which I highly recommend using over anything else for scheduling on Pinterest. 

You’ll find that Tailwind communities will give you more significant ROI than Pinterest group boards, in my personal opinion. It’s worth investing a little bit of time into, especially if you’re looking to gain more attention. 

Plus, it’s a lot easier to find the communities you belong in on Tailwind communities than with group boards, and there are quite a lot of communities for designers like yourself. 

If you wish to try out Tailwind and its communities, I highly recommend it, as it’s what I use for myself and my clients.

So Now You Know What To Do…

It’s time to start applying everything you’ve read above and put it to work on your Pinterest. Once you do, I promise you; you’ll begin to see a difference in your Pinterest.

But remember, the most important thing isn’t board sections, collaborative boards, group boards or communities. SEO is the most important, so if you want to push yourself and make Pinterest your new base for earning clients, then SEO is where the golden ticket is. 

You’ve got this, bestie!

Happy pinning. 

Don’t forget to pin me!