How to gain more exposure through promoting your Pinterest pins

Why you’re not getting the exposure you want?

Have you found that yourself either in one or two places below when it comes to Pinterest:

1. At first, I had the exposure that I wanted, but I don’t know how to maintain it, let alone build on it

2. I’m not getting the number of online traffic that I want & I don’t know what I should do? 

Well, if you’ve found yourself in either of those two situations, then sis you’re in the right place because today your Pinterest fairy godmother is here with the answer you need. Wanna know what it is? 

Promoted pins - what are they? 

It is indeed promoted pins! If you don’t know what that is, then let me explain. A promoted pin is a paid ad on Pinterest. Now, wait! I know the words “paid ad” might put you off the idea because it’s something you have to invest in, but trust me if you carry on reading, I promise you’ll actually want to consider in investing promoted pins. 

But what do they do? Well, because it’s an advertisement you can choose to target certain locations, devices & demographics to reach a wider audience who have searched for or have shown an interest in what you offer.

Promoted pins are exceptionally great when it comes to seasonal content, time-sensitive material or anything else that you want to put the spotlight on to give it more attention. 

Do note though that Promoted pins run on a cost-per-click (CPC) basis. What does that mean? In simple terms, your campaign has a specified daily budget & duration. You only pay when someone clicksthrough your pin to go to your website. You can also adjust or monitor the growth of your campaign as it runs. 

Why you should use them? 

Well, it’s because promoted pins are one of the new key ways of getting the exposure that you’ve been wanting if you’re looking to gain more attention from a wider audience of people who don’t yet follow your business on Pinterest. 

I find that you’ll want to use promoted pins for when you want to draw more attention to a specific blog post(s), product(s) or any special upcoming event(s) that you may have. 

I will admit, there’re many ways of gaining exposure without dipping into your pocket, but if you want to have a bigger & faster reach, then this tool is going to be your Pinterest saviour. 

But I also understand that a lot of Pinterest business accounts are scared to touch the promotion side of Pinterest because they either don’t know what they’re doing or are too scared to invest in what could potentially give them the boost they need because it’s a risk. 

But now you don’t need to worry about either of those things because in this post I’m going to explain to you step-by-step how to easily advertise your pins on Pinterest & by the end of the post, you can decide whether Pinterest advertising is the tool for you. 

Let’s get to advertising, shall we!?

How to use them?

Step 1

To start, you’ll want to select one of your recent pins or pins that already attract attention. Once you’ve made a selection, hover the pin & where it says “promote”, click on it.

Side note - To find out what pins are popping on your Pinterest, head on over to your Pinterest analytics, scroll down to “Top Pins”, click on the box that says “Impressions” & change it to “Link Clicks”. Then in the sidebar, where it says “claimed accounts”, click on the one with your business name & only your pins will be displayed in the “Top Pins” section. 

Do also note that Pinterest does have rules when it comes to ads. You mustn’t use promotional information, service claims, price listing, call to actions or deceptive content in the pin image. They must also be accurate & lead to relevant landing pages with no signup requests.

Step 2

After you’ve selected your pin, a pop-up box should appear to help you set up your traffic campaign. If you’re creating your ad on your phone or tablet skip to step 3.

Here you’ll want to make sure your destination URL is correct, what your daily budget will be each day, whether you want to run your ad from the current day or a specific day & then the most important part - keywords. 

This section is the one you want to focus on because this SEO is going to boost your advertisement's exposure way more, but only if you’ve done your keyword research. To find keywords, you can either use Google Adswork or whatever you’re normally comfortable with when it comes to keyword research. 

But I do suggest that you try researching keywords on the Pinterest search engine as keywords used by the Pinterest community can be different from the ones used in Google. To find out more about keyword research, sign up for my newsletter at the end of the post to get a FREE Pinterest SEO guidebook. 

Step 3

Only do this step if you’re creating your ad on your tablet or phone.

Next, you’ll be given the option to refine your audience. Pinterest will give you the option of them doing this part for you automatically, but I think it’s best to customise your campaign. 

You’ll be given the option to refine age, gender, location & interests. I suggest before you randomly start picking what you think is best, you should research what you already have. You can do this by going to “Audience Insight”. Here you will find everything about your audience from age group to the devices they use most. 

This should help you with targeting your audience better. 

After you’ve done this step you’ll then need to set your daily budget. Here you will choose a maximum cost-per-click bid. Don’t forget, it’s the amount you would be willing to pay per click, so you’ll never pay more than what you’ve chosen. 

Step 4

The last step is just your personal & billing details. Then agree to the terms of service. After it’s confirmed you’re all done & your ad is ready to be shown to the world! 

Tia’s Tactic Tips 

Try out the split test. This is where you create two ads for the same piece of content, but both have different pin design covers, rich-keywords & pin descriptions. It just gives you a chance to see what does & what doesn’t work well for you. It also lets you know more about what your audience likes to see. 

I also suggest you should try out using Pinterest videos as another form of advertising your content since they’re going to gain much more attention than your normal average pin. 

As for my last tactic tip, don’t forget to keep track of your promoted pins. Make sure you monitor the re-pins, number of impressions, clicks & total spend (what you will be billed). 

In conclusion

Promoted pins are a very insightful way of finding out more about your audience while also gaining a lot more attention than usual. Which you can’t complain at since the ultimate goal is to bring more exposure to your brand. 

So is this for you is the question? Well, in my opinion, if you wish to grow your audience further & faster, then I would recommend trying out advertising on Pinterest as long as you have the budget to do so. 

I think Pinterest advertising is a fun way to grow your audience & even though you may view it to be a risk, I think it's one worth taking & I hope this post helps you see that. 

Happy pinning!

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